Effective CRM and loyalty programs are now proven tools to help airlines retaining customers and attracting them through offers to continue flying. Arguably, many airlines have survived during global recession just because their frequent flyer and loyalty programmes continued adding value to the bottom line either through effective partnerships that generate considerable ancillary revenue or pushing targeted offers to fill the empty seats on their flight. Industry researches have established that successful realisation of CRM/Loyalty is influenced by the choice of technology solution, therefore, airlines of the world turning to Mercator that offers an innovative, flexible and comprehensive airline CRM/Loyalty solution. Our solution CRIS (Customer Relationship Information System) creates an environment in which your customers benefit from the increased recognition and rewards they deserve and you can grow a thriving base of satisfied customers and retain their long-term loyalty.